Josh Murray: Ethical Farming and Sustainability

Josh Murray’s journey with Josh’s Rainbow Eggs began with a simple yet profound idea: ethical and sustainable farming can change the way people think about food. As a young entrepreneur, Josh wanted to ensure that every egg his farm produced came from happy, free-range hens. His approach, built on transparency and care, has resonated with consumers across Victoria, Australia. In his talk, Josh takes audiences through the highs and lows of building an ethical business.

He shares how he overcame challenges such as educating consumers on the value of sustainable farming practices, managing costs in a competitive market, and scaling a business without compromising on his principles.

Josh’s insights go beyond farming. He discusses how making intentional, values-driven decisions can build customer trust and loyalty. By sticking to his beliefs, he not only created a successful brand but also set a new standard for how farming can coexist with environmental and animal welfare concerns.

For entrepreneurs, Josh’s story is a reminder that purpose and profit can align. Attendees will leave inspired by his message that even small, local businesses can create significant, positive change. Whether you’re a business leader, a sustainability advocate, or someone looking for inspiration to align your work with your values, Josh’s session offers practical tips and motivational lessons. His sto