Claudia Masueger: Building a Legacy Brand in Wine

Claudia Masueger’s story with CHEERS Wines is one of resilience, vision, and strategic thinking. As a Swiss entrepreneur who ventured into the competitive Chinese market, Claudia overcame significant cultural, regulatory, and logistical challenges to create one of Shanghai’s most recognized wine retail brands. Her journey is a masterclass in understanding markets, adapting to new environments, and staying true to your mission.

In her talk, Claudia shares how she built CHEERS Wines into a trusted brand by focusing on the needs of her customers. She emphasizes the importance of deep market research, cultural awareness, and innovation in product offerings. Whether it was educating customers about wine or making the shopping experience more accessible, her approach transformed wine retail in China.

Claudia also explores the challenges she faced as an outsider building a business in a foreign market. From navigating regulatory frameworks to fostering trust among local consumers, her experiences offer invaluable lessons for entrepreneurs aiming to enter new markets.

Her talk isn’t just for those in the wine industry—it’s for anyone looking to create a lasting, impactful brand. Claudia inspires with her emphasis on resilience, adaptability, and the power of customer focus. Attendees will walk away with actionable insights into how to establish a brand, scale it sustainably, and connect meaningfully with a diverse audience.